Mansfield Sports Group


Mansfield Sports Group, MSG is a UK company based in London, who manage several established sports brands that include BAS, Leverage Science and Technology, British AllRound Sports and Macron Technical Sportswear. 

MSG ethos is to offer our customers the complete sports equipment and apparel solution from our London head office which includes showroom, in house production facility and warehouse. We have an experienced team who can manage your requirements and ambassadors that include Paul Collingwood, Jon Lewis, Mark Ramprakash, Devon Malcolm and number of international coaches and players who we collaborate with to bring you innovate products.

Service we provide…

  • Sports Balls
  • Sports Equipment
  • Coaching Equipment
  • Teamwear & Uniforms
  • Bowling Machines
  • Embroidery & Printing
  • Promotional Merchandise 

Our Brands


MSG has been supplying Shropshire County Cricket League with cricket balls for the last three years and we look forward to continuing our partnership with the league. As part of our ongoing partnership we encourage clubs to contact us to obtain your MSG-ONE-STOP-SHOP sponsorship.

MSG-ONE-STOP-SHOP sponsorship is available to all clubs in the Shropshire County Cricket League.

Subject to the size of the club, we are happy to support clubs with (Gold £1000 / Silver £750 / Bronze £500) contra packages. The MSG-ONE-STOP-SHOP sponsorship offers clubs credit that can be allocated to MSG products that cover teamwear, bowling machines, coaching equipment and playing equipment (T&C do apply when the club signs on).

Please contact us for further information to activate you sponsorship.

Account managers: Nikhil Patel / Steve Atkinson / Richard Mansfield

0208 191 7441 /

We have a dedicated E-Shop for clubs in the SCCL where players and clubs can benefit for using our discount code SHROPSHIRE10 which offers 10% on all equipment purchased.